Bravo! Thank you for speaking on this with some common sense. We were never meant to drink any oil straight from the tap. People need to educate themselves, make intelligent choices, and use oil- any oil- in moderation. Seed oil fear mongering is just the latest clickbait health fad.
You might have a chuckle if you click the link I gave for The Seed Oil Alliance. If you're determined to forestall a danger, you probably won't charge for the service; you'd more likely focus on getting government to back a free health initiative.
Hello Mr. Fontinalis, there's no paywall and no charge to consumers or individuals. We license a trademarked certification seal to companies.
The seal appears directly on product packages and restaurant signs and menus. Perhaps you aren't interested in foods without seed oils, but plenty of consumers are, and the Seed Oil Free Certified seal makes it easier for consumers to find products and restaurants that match their needs.
For the certification process, we test all oils and fats used in foods for purity, audit ingredients with undeclared sub-ingredients, and subject products and restaurants to post-certification surveillance to ensure they're free of all seed oils.
Hope this helps you understand why the certification isn't free 🙂
Hi Julia, thanks for your coverage in this article. Diversity of views and opinions is a good thing!
I politely disagree with your point about charging for a service. It costs money to run a business and hire talented, passionate people. We believe that a voluntary certification seal is a very effective way to support transparency and encourage consumer choice.
And we are actually working on plenty of health initiatives, such as presenting mandatory disclosure language for heated seed oils in food service before a state legislature early next year. There are plenty more cool things like that currently behind the scenes too, but point being, no one with the Seed Oil Free Alliance would be able to dedicate sufficient time and effort to these activities if it wasn't a revenue-generating company.
Bravo! Thank you for speaking on this with some common sense. We were never meant to drink any oil straight from the tap. People need to educate themselves, make intelligent choices, and use oil- any oil- in moderation. Seed oil fear mongering is just the latest clickbait health fad.
You might have a chuckle if you click the link I gave for The Seed Oil Alliance. If you're determined to forestall a danger, you probably won't charge for the service; you'd more likely focus on getting government to back a free health initiative.
Don’t get me started. “Seed oils bad” seems like a simple message. I can’t imagine what valuable service they’re providing that requires a paywall.
Hello Mr. Fontinalis, there's no paywall and no charge to consumers or individuals. We license a trademarked certification seal to companies.
The seal appears directly on product packages and restaurant signs and menus. Perhaps you aren't interested in foods without seed oils, but plenty of consumers are, and the Seed Oil Free Certified seal makes it easier for consumers to find products and restaurants that match their needs.
For the certification process, we test all oils and fats used in foods for purity, audit ingredients with undeclared sub-ingredients, and subject products and restaurants to post-certification surveillance to ensure they're free of all seed oils.
Hope this helps you understand why the certification isn't free 🙂
Hi Julia, thanks for your coverage in this article. Diversity of views and opinions is a good thing!
I politely disagree with your point about charging for a service. It costs money to run a business and hire talented, passionate people. We believe that a voluntary certification seal is a very effective way to support transparency and encourage consumer choice.
And we are actually working on plenty of health initiatives, such as presenting mandatory disclosure language for heated seed oils in food service before a state legislature early next year. There are plenty more cool things like that currently behind the scenes too, but point being, no one with the Seed Oil Free Alliance would be able to dedicate sufficient time and effort to these activities if it wasn't a revenue-generating company.
Thank you for your civil clarification. I will follow developments with interest.
Buying the best you can afford and being sensible about how you use it is good advice for just about everything in the kitchen — and life!
Too true! Though not always easy to follow.